I’m a senior content strategist focused on how people interpret information, make decisions, and construct meaning in everyday life. My work sits at the intersection of narrative, behavior, and strategy, drawing on psychological frameworks and human-centered inquiry to shape how organizations communicate.

For over a decade, I’ve worked in content and brand strategy, developing a deep understanding of audiences and how insight becomes communication. That experience continues to inform my approach. I’m interested not just in what people say, but in the patterns, motivations, the meaning beneath it, and in how clarity and alignment influence real decisions.

I approach strategy as both analysis and interpretation. Through qualitative methods, careful listening, and synthesis, I translate lived experience and behavioral insight into narratives, messaging systems, and strategic direction that can scale and be used in real-world contexts.

I’m currently earning my master’s in psychology to deepen my qualitative research and behavioral analysis practice, expanding how I study decision-making, identity, and meaning across personal, social, digital environments.