Over the past decade, I've worked across content strategy, brand storytelling, and media production, producing podcasts and video series, writing for executives, and directing global content campaigns end-to-end. I built the research and editorial frameworks behind them, using psychology-based methods to understand audience behavior before a single word was written or a single idea was executed.

In addition to building content frameworks, I built the editorial standards and AI-assisted systems that let global teams produce consistent, on-voice content without me in every room. I work as both a strategist and coach: partnering with executives on the most impactful content strategies, and leading teams of marketers and freelancers to deliver consistent, cohesive content across global brands and their digital platforms.

I'm currently pursuing a master's in psychology to deepen the behavioral science behind my content work, an underutilized approach in content today that strengthens understanding of how people process information and make decisions. This approach is what separates content that moves people from content that gets ignored.