I study how people think, feel, and make decisions. That curiosity has shaped everything about how I work, from the research questions I ask, the content I create, and the strategies I develop to make sure that it reaches and resonates with the right people.

Over the past decade I've worked across content strategy, brand storytelling, and media production, developing a deep understanding of how audiences process information, what makes them stay, and what earns their trust over time. I've produced podcasts, video series, and global content campaigns from start-to-finish. I've also built the research and editorial frameworks behind them, using qualitative and quantitative methods to understand audience behavior before a single word gets written or a single frame gets shot.

I approach every project as both an analyst and an executor. The research informs the strategy. The strategy shapes the content. And the content gets made, distributed, and measured, not just recommended. That end-to-end perspective is what allows me to move between the insight layer and the production layer without losing the thread between them.

I'm currently pursuing a master's in psychology because I believe the behavioral layer underneath content strategy is one of the most underleveraged opportunities in marketing today. In a world where content is everywhere and attention is scarce, understanding how people actually process information, form meaning, and make decisions is what separates content that moves people from content that gets scrolled past.