Case Studies

The case studies below show how insight informs strategic content decisions. Each project moves from observation to clear direction, turning understanding into action and measurable business outcomes.

A woman with curly black hair, glasses, and a beige blazer working on a silver laptop at an outdoor cafe table.

HOW FRAMING A SAAS PRODUCT’S MESSAGING ENABLED GO-TO-MARKET STRATEGY

A study on how clear product messaging helped external teams sell and market complex SaaS features by translating internal product work into customer-ready language.

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Title card with the text 'Beyond The Bio' in black letters, with red accents and a small red circle with a clock symbol.

HOW MIXED METHOD INSIGHT AND STORYTELLING DROVE PODCAST GROWTH

A study about how audience behavior, performance signals, and interpretive analysis were used to understand listener sensemaking and guide editorial decisions for a top ranked management consulting podcast.

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A blurred image of a room with a lamp and furniture, with text overlay that reads 'BE MORE AT BAIN' and a URL to bain.com/careers. The Bain & Company logo appears in red in the bottom right corner.

HOW CANDIDATE UNDERSTANDING RESHAPED A GLOBAL EMPLOYER NARRATIVE

A study on how a unified employer message was designed to support global consistency while remaining usable across regions. The work identified gaps in storytelling and shaped a cohesive, human-centered message that could scale without losing local nuance.

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A woman wearing a blue shirt, ripped jeans, and patterned flats is operating a professional video camera on a tripod in a server room.

HOW VIEWER INSIGHT SHAPED AND AUDIENCE-LED VIDEO SERIES TO DRIVE WEBSITE TRAFFIC

A study on how audience insight and thoughtful framing shaped a web-first video series that increased traffic and opened new advertising opportunities.

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